Vineyard Business Plan

While Missy was pursuing her MBA, she was on a team of five students that opened up their own service business.Lastly, Missy has spent numerous years in the B&B industry, providing her with amazing insight and experience directly related to what she is doing now.

The Enchanted Vineyard will be targeting three distinct groups.

The first is weekend getaway travelers, generally people from Eugene looking to escape for the weekend.

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This article has over 168,721 views and 94% of readers who voted found it helpful, earning it our reader-approved status. Many people dream of turning their love of horticulture and fruit growing into a vineyard, and others simply want to start a backyard vineyard to make a few bottles of their own wine.

Whether a vineyard is your hobby or a potentially money making investment, it’s essential to start off on the right track.

Prepare your land, family, and pocket book, choose the best grapes, and start growing.

To top things off, every room has 65% of their walls as windows offering guests an unprecedented view of the valley.

The Market Within the hospitality industry, The Enchanted Vineyard will be competing with hotels and other B&Bs.

This customer group is growing at 17% with 12,000 potential customers.

Competitive Edge The Enchanted Vineyard has two distinct competitive edges that differentiates it from the competition.


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