Dreams and the unconscious would motivate a new, “surrealist”, expressive style that demonstrated “the actual functioning of thought”.Dalí became the most famous exponent of these ideas in visual art.
First exhibited at Dalí’s solo exhibition at the Goemans Gallery in Paris in 1929, for 36 years it was a menacing presence in the consulting rooms of a Zürich psychiatrist, until its sale by Christie’s in 1982.
Making one’s dreams public can, however, be a dangerous thing.
Following his arrival in the United States in 1934, the artist designed magazine covers, participated in the television show “What’s my Line”, and produced advertisements for products ranging from perfume and lipstick to Alka-Seltzer.
By the time film director Alfred Hitchcock commissioned the artist to create a dreamscape for the finale of Spellbound in 1945, melting clocks, burning giraffes, and landscapes of repressed desires were a familiar visual repertoire of psychic life.
Kathryn Brown does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.
This comment made by Salvador Dalí is quoted in a new documentary about the artist.Surrealist art went beyond writing or painting objects as they looked at reality.Their art showed objects in distorted forms, colors, and movements, like in a dream.In 1918, French poet Pierre Reverdy published an essay, The Image, in which he proposed a style of writing that would juxtapose “two more or less distant realities” connected by the imagination.The resulting image would not simply copy the world. Inspired by Sigmund Freud, the writer André Breton extended Reverdy’s idea in manifestos published in 19 that encouraged artists to abandon rational control of their creativity.According to Breton, Dalí had reduced Surrealism to popular entertainment.It is undeniable that Dalí courted a mass market for his works.As the familiar face of the longest-running art movement of the 20th century – Surrealism – Dalí was well aware of the power of his public persona.From his finely groomed moustaches to his public appearances with his pet ocelot, Babou, he cultivated an image that was instantly recognised in the worlds of art, entertainment and advertising.She produced works in her own right, negotiated with art dealers, edited Dalí’s writings, and contributed to her husband’s creative output with works co-signed “Gala-Salvador Dalí”.It has been suggested that Gala used tarot cards to predict Dalí’s future.