Your competitors will depend on your target market.
For example, let’s say you’re in the clothing industry.
Both of these fall under the market research category of your business plan.
Once you figure out who your competitors are, it will be easier to determine how your company will be different from them.
The company summary forces you to set clear objectives.
The type of company you have and how you will operate should be obvious to anyone who reads it. For example, let’s say you’re opening a restaurant.