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And while an outline is usually written after the rest of a case study, you need to ensure that you’ll have all the data for it.Of course, the best way to achieve this is by writing a proper brief.However, to most designers it’s not that easy: even if one is experienced enough, there’s still a chance they might find themselves pitching new clients someday.
The previous web design had become out of date and the client wanted a modern user friendly design so visitors can better navigate the website and find the products they need as well as submit a form request for a quote.
This data provided by Blue Corona clearly shows that investing in a website’s design is important for both small and big businesses.
Other things that make a case study strong are visual materials and explanations. If you have a mood board for a certain project, be sure to include it as well.
There’s a couple of things about them you should keep in mind as well. However, don’t include images of every little stage of the process, so the readers won’t get bored. They need to explain your ideas as well as reasons behind certain decisions you make during the process. So try to include all the necessary explanations without getting into too many details.
While the potential clients might appreciate your designs, they still won’t see the whole picture clearly.
The most important thing you need to show them is how you solve other people’s problems.If you want to make a case study strong, choose a project that doesn’t simply looks good but will look interesting to your audience as well. Think about which your projects will look impressive not only to your fellow designers but to your potential clients as well.Maybe the challenge you were facing during this project was particularly tough. The second important thing to keep in mind is that you’ll need to write a strong outline for the project.For example, when you choose a project to add to your portfolio, you can choose the most well-designed ones.When it comes to a case study, this is still important - however, simply picking a beautiful design won’t be enough.If you have all the data you need, it could take 10-30 minutes at most.However, you still should remember to pay attention to the details and do to your best to present your work in the best way possible.For example, you should ask what problems the client needs to solve with the help of the design, which designs they like, and so on.If you have all this information, crafting a proper outline for your brief will be easy.And the best way to do so is to publish some case studies of your work.Case studies are one of the easiest and yet the most effective ways to land new clients.