You wake up to a shrill voice calling, "Fire, wake up, get downstairs fast." Or the sound of crunching metal as you slide on the ice into the car in front of you. Always use sensory details (sights, sounds, smells, tastes, touch). There must be emotional involvement: while readers may not have ever had your experience, they will be able to relate to the emotion.
Show, don't tell, what you went through—let readers arrive at their own conclusions. Do your best to move your reader, inspire him, make him cry. Once you've gotten the reader hooked, you can give any background that is needed to explain how you ended up in that situation.
The personal statement is extremely important in gaining admittance to graduate and professional schools.
Although it can be frustrating to write an original and well-devised statement, through time and drafts it will be written. The ones that are bad can sabotage your chances for success.
A word of caution here: Do not try to use this as a way to "butter up" the admissions committee, because if there is any reason to believe that you are not sincere, your application may be adversely affected.
Again, mention the person and how their work relates to your interest, but don't load this statement with what might be interpreted as false or superfluous praise.
Usually it doesn't become obvious until after you've written about it and had a chance to reflect on it.
That's why the personal experience essay can also be the most interesting paper to write.
The written expression of your qualities as an applicant will often be a very important way for committee members to get to know why you are an acceptable candidate for their program.
Thus, it is essential to take great care in preparing this part of your application.