That “why” should be consistent with but not redundant of the cover letter).Videos should be a single take (no editing) lasting no more than one minute and consisting of you speaking directly to the camera.We recommend using an application such as Quick Time or i Movie to record yourself.In my decade-plus of assisting MIT Sloan Fellows applicants (successes every year!), I have seen that the adcom values applicants who, among other things, demonstrate consistent, outstanding impact and are on track to become leaders in their company and even in their industry (“Exhibit exceptional leadership performance, functional expertise, and a commitment to leading innovation” per the MIT Sloan Fellows website).Have the light somewhere behind the camera and shining on you. For expert guidance with your MIT Sloan Fellows MBA application, check out Accepted’s MBA Application Packages, which include comprehensive guidance from an experienced admissions consultant. We’ve helped hundreds of applicants get accepted to MIT Sloan Fellow’s MBA program and look forward to helping you too! We accomplish this by maintaining a foundation in our three pillars of: leadership, innovation and global perspective.Taking the above into consideration please submit a cover letter seeking a place in the MIT Sloan Fellows MBA Program.First, keep your dual audience in mind: the hypothetical future classmates cited in the question AND the very real adcom.You need to present an effective elevator pitch to the former that also enhances your candidacy to the latter.