You should build a strategy around your email content to ensure that it is strong, consistent, and compliant with email laws and best practices.
You should build a strategy around your email content to ensure that it is strong, consistent, and compliant with email laws and best practices.Think about subject lines, length of your emails, tone, and visual style, and what images and links you want to use.Additionally, you should look for ways to connect content within your site rather than only directing visitors to external content.
Internal links can help you reduce the rate of people coming to your site and leaving right away, which signals to Google that the content is good and people are actually engaging with it.
Product launches are an effective way to create awareness around your product and obtain customers.
There are a number of very affordable email tools out there, some of which are specifically designed for startups that don’t yet require managing contacts in the millions, like Mail Chimp, Zoho Mail, or Constant Contact.
Email is only worthwhile if you put in the effort to generate good contact lists.
With that said, knowing how to get started can be challenging, particularly if you are not a marketing expert. For a startup founder, marketing is about understanding your target audience and figuring out how to promote your product or service to that audience in order to turn them into customers.
In other words, understanding who would actually want your product and then figuring out how to get them to pay for it.
You also need to produce quality content that is informative, interesting to read and includes other forms of media such as images, illustrations, or videos.
If you are not a marketer yourself, it may be worthwhile to consult with a marketing expert or hire a contractor and offer them equity in exchange for their services.
Many startup founders may be under the assumption that they need to “do marketing,” but don’t have a clear idea of what that even means or why they are actually doing it.
This approach to marketing is not only ineffective but also leads to wasted time, energy and resources.