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News stories also contain at least one of the following important characteristics relative to the intended audience: proximity, prominence, timeliness, human interest, oddity, or consequence.
News writers try to avoid using the same word more than once in a paragraph (sometimes called an "echo" or "word mirror").
) of a story is typically a complete sentence (e.g., "Pilot Flies Below Bridges to Save Divers"), often with auxiliary verbs and articles removed (e.g., "Remains at Colorado camp linked to missing Chicago man").
The specific choices made by a news outlet's editor or editorial board are often collected in a style guide; common style guides include the AP Stylebook and the US News Style Book.
The main goals of news writing can be summarized by the ABCs of journalism: accuracy, brevity, and clarity.
News writing attempts to answer all the basic questions about any particular event—who, what, when, where and why (the Five Ws) and also often how—at the opening of the article.
This form of structure is sometimes called the "inverted pyramid", to refer to the decreasing importance of information in subsequent paragraphs.
Among the larger and more respected newspapers, fairness and balance is a major factor in presenting information.
Commentary is usually confined to a separate section, though each paper may have a different overall slant.
However, headlines sometimes omit the subject (e.g., "Jumps From Boat, Catches in Wheel") or verb (e.g., "Cat woman lucky").
It is a heading that precedes the main text, or a group of paragraphs of the main text.