Google In China Case Study Answers

Google In China Case Study Answers-13
“Today people either get fake cancer treatments or they actually get useful information,” he said.

“Today people either get fake cancer treatments or they actually get useful information,” he said.The remark was a pointed reference to a 2016 scandal in which Baidu was investigated by China’s government, because a student with cancer died after paying for an unproven treatment discovered in a search ad. When Sogou listed on the New York Stock Exchange in 2017, its filings touted a dedicated healthcare search feature, plugged into government-backed health information.The company shut it down after complaining that its corporate network was subject to a sophisticated attack from inside China, targeting the Gmail accounts of human rights activists.

Haosou has benefited from integration with parent company Qihoo 360’s web browser, much like Google supports its search offering by integrating it into its own Chrome browser.

Chrome dominates outside China, but the browser's download page is blocked by Chinese authorities, like other Google services such as Youtube and Gmail.

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Analyst e Marketer estimates that $25 billion will be spent on search ads in China in 2018, about half as much as in the US.

However, an English-language Chinese government report on internet trends in 2017 noted that that “the search engine industry was faced with great pressure of competition” and that revenue and profit growth have been falling.Tom Simonite is a senior writer for WIRED in San Francisco covering artificial intelligence and its effects on the world.He was previously the San Francisco bureau chief at MIT Technology Review, and wrote and edited technology coverage at New Scientist magazine in London. Charlie Smith, the pseudonymous co-founder of Great, a nonprofit that monitors Chinese internet censorship, says it shows that China’s internet users don’t necessarily see American search engines as an upgrade.“The Chinese already have that alternative and it's terrible,” he says.The first parameter to add Size is a viewport size, while the second is a list of allowed ad sizes.Google CEO Sundar Pichai was upbeat Monday when he told WIRED about internal tests of a censored search engine designed to win approval from Chinese officials.China’s competitive—and cooling—search market doesn’t seem to offer much space for a US entrant.“Because Google has been absent for years, it has a lot of distance to make up,” says Raymond Feng, director of research at Pacific Epoch in Shanghai, which tracks China’s internet markets.Despite the change, and Microsoft’s large and long-established research lab in Beijing, the project has not been healthy.Biying has never won more than a tiny fraction of Chinese searches; in 2015 Microsoft struck a deal that makes Baidu the default search engine for the Edge browser built into Windows.


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