Due to elimination of maintenance, real-estate cost, the retailers are able to sell the products with attractive discounts through online.
Physical stores offer discounts to customers and attract them so this makes it difficult for e-tailers to compete with the offline platforms.
Lack of touch-feel-try creates concerns over the quality of the product on offer.
They regard internet as a means for gathering more information about a product before buying it in a shop.
Some people also fear that they might get addicted to online shopping.
Online shopping is not quite suitable for clothes as the customers cannot try them on.
Physical stores allow price negotiations between buyers and the seller.
Ease of use is the prime reason that drives the success of e-commerce.
Though internet provides a quick and easy way to purchase a product, some people prefer to use this technology only in a limited way.
: I-Cube 2006, a syndicated product of IMRB International.
Generally, in physical stores, the sales representatives try to influence the buyers to buy the product.