Now that you’ve got an outline or a template in place, it’s time to fill it in.
We’ve broken it down by section to help you build your plan step-by-step.
Here are some of the components you should include in your company overview: Some of these points are statements of fact, but others will require a bit more thought to define, especially when it comes to your business’s vision, mission, and values.
This is where you start getting to the core of why your business exists, what you hope to accomplish, and what you stand for.
Since an outline is such an important step in the process of writing a business plan, we’ve put together a high-level overview you can copy into your blank document to get you started (and avoid the terror of facing a blank page).
Here’s a sample business plan outline: You can also start with a business plan template, and use it to inform the structure of your plan.Clarifying these details is still a useful exercise even if you’re the only person who’s going to see them.It's an opportunity to put to paper some of the more intangible facets of your business, like your principles, ideals, and cultural philosophies.Not every business launches with a formal business plan, but many founders find value in taking time to step back, research their idea and the market they’re looking to enter, and understand the scope and the strategy behind their tactics. A business plan is a document describing a business, its products or services, how it earns (or will earn) money, its leadership and staffing, its financing, its operations model, and many other details essential to its success.Investors rely on business plans to evaluate the feasibility of a business before funding it, which is why business plans commonly are associated with getting a loan.Your statement should explain, in a convincing manner, why your business exists, and should be no longer than a single sentence.As an example, Shopify’s mission statement is “Make commerce better for everyone.” It’s the “why” behind everything we do and clear enough that it needs no further explanation.Laying out a business plan helped us identify the ‘unknowns,’ and made it easier to spot the gaps where we’d need help or, at the very least, to skill up ourselves.”“We own a bricks-and-mortar and ecommerce jewellery business that moved from Magento over to Shopify.We created a business plan for the move, just as we did with our original website and ecommerce business.Again, it’s a summary, so highlight the key points you’ve uncovered while writing your plan.If you’re writing for your own planning purposes, you can skip the summary altogether—although you might want to give it a try anyways, just for practice. Admittedly, that space constraint can make squeezing in all of the salient information a bit stressful—but it’s not impossible.