As of 2007, the State Farm Insurance Company is the largest insurance company in Stark County with 23% of the market share.
The following is a summary of the main points of this plan.
In conclusion, as shown in the highlights chart below, this plan projects rapid growth over the next three years with a profit forecasted in the second year of operation and continuing into future years of operation.
The available market share of 77% represents the estimated market that State Farm Insurance has not captured at this time.
Although, the entire state is an available marketing area, the Stark County area will be the focus marketing area at this time. This can be used for determining the market for accounting and bookkeeping services and commercial lines of insurance including property and casualty, retirement and workers compensation.